With the growing popularity of food trucks in many urban areas, people are starting to think outside of the traditional store or restaurant business. Now many are creating their own businesses without having to pay the capital of an actual building. Mobile vintage shops are now being started by people like Kate Clark who used to just sell their wares under a portable canopy shade at festivals.
Buying a truck instead of a store gives them the chance to take the products out to the customers. They can set up their truck and mobile shade outdoors to get people interested and bring the products to their attention at many locations rather than just one.
I think having a mobile shop is a good way to start up a business if you don’t have enough money to purchase an actual store. The only thing I wonder about is whether people will have a hard time actually finding your truck if they are interested in what you do. With a shop that is constantly moving around it might be harder to get regular customers that would frequent the place. Other than that it seems like it is a good way for people to move from selling their items at festival outdoor canopies to something that will help them establish a brand.